Marketing Director, SKY Italia, Former Commercial Director Ferrari, & Group Vice President Marketing FILA
![Andrea Zappia]()
Andrea Zappia is Marketing Director, SKY Italia and Vice President Global Marketing at FILA Holding S.p.A., one of the leading companies in the field of footwear and apparel for sports and leisure-wear. He was appointed to this position in 2001 after five years in leading management positions with Ferrari S.p.A.
“A marketing expert”
In detail Andrea Zappia commenced his illustrious career with Procter & Gamble Italy in 1988. Five years later he became Marketing Manager for the Health and Beauty/Cosmetics and Fragrances Division, followed by a year as Key Accounts Manager National Chains and Euro Marketing Manager/Strategic Planning for Procter & Gamble ETC (Brussels). In 1996, he moved to Ferrari S.p.A as Director of Sales Ferrari. He became Director of Sales Ferrari and Maserati, when the two companies joined forces in 1997 and at the end of 1998 he advanced further up the corporate ladder as Director of Sales and Marketing Ferrari and Maserati Worldwide.
What he offers youAndrea’s wealth of experience in respect of customer relationships, marketing mix and the placing and development of products proves invaluable to companies wishing to progress in the commercial industry.
How he presentsA brilliant and enthusiastic speaker Andrea Zappia reveals the secrets of his phenomenal commercial successes with his audiences.
Topics
Market and Product Development, Growth
Brand Positioning
Customer Relationship Management
Globalisation
Market Research
Company Image
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Andrea Zappia is Marketing Director, SKY Italia and Vice President Global Marketing at FILA Holding S.p.A., one of the leading companies in the field of footwear and apparel for sports and leisure-wear. He was appointed to this position in 2001 after five years in leading management positions with Ferrari S.p.A.